Hera
Project Type: Brand Identity, Brand Guidelines
Role: Creative Director
We developed the full brand identity for Hera, a startup focused on minimal, functional gym bags. From logo design to visual language, we captured the sleek, understated utility that makes Hera a staple gym companion.
The Logo
The Hera logo is designed to capture the essence of motion and energy. It features bold, modern typography to represent structure and strength, and clean lines with sharp angles that suggest speed and direction.
The Tagline
Our tagline ‘Designed for the Disciplined’ is simple yet powerful. The alliteration adds a rhythm and creative flair, making it more engaging and memorable. It emphasizes that our brand was specifically created for individuals who are dedicated to sticking to their discipline and it reinforces our commitment to quality craftsmanship.
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