ReBrand
Project Type: Brand Strategy, Brand Identity, Brand Guidelines, Website Design & Build
Role: Creative Director, Web Designer & Builder
ReBrand is an agency built to help athletes pivot their legacies—from what was to what’s next. Rooted in transformation and reinvention, the brand needed a visual identity that matched its bold purpose. We developed a complete visual design system and delivered brand guidelines, a website, social media templates, and marketing collateral. Every element was crafted to reflect ReBrand’s mission: empowering athletes to own their next chapter and redefine the story on their terms.
The Logo
Our logo features an inverted ‘RE,’ symbolizing a fresh perspective and the turning of a new page. It is a visual representation of the agency’s ethos— to rethink, reinvent, and reverse the narrative. It reflects this moment of change, where athletes pivot their legacies from what was to what will be. It’s a simple yet profound reminder: with Rebrand, the journey is yours to redefine.
